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Era of Male grooming in China

September 5th, 2017 | by admin

Enter the era of male beauty: Gap narrows between male and female spend on cosmetics in China. L’Oréal Paris, Nivea and Clinique most popular male grooming brands

Daniel Dae KIm for Clinique Chinese men have upped their spend on beauty products to such an extent that they are now the driving force behind China’s cosmetics market, according to a report published by South China Morning Post.

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