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P&G investing $100 million in China Digital Information Centre

September 9th, 2017 | by admin
P&G investing $100 million in China Digital Information Centre
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Procter & Gamble continues Chinese investment with $100 million innovation centre boost

Personal care giant Procter & Gamble has announced a $100 million investment in its China Digital Innovation Centre, based in Guangzhou Development District. In a bid to capitalize on the boom in online shopping while also helping the company’s offline sales, P&G is said to be rolling out the investment over three years and is looking to push forward the transformation of its business model, according to China Daily.

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