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Skin whitening is a controversial topic the world over but in India sales still boom

Skin whitening is a controversial topic the world over but in India sales still boom

September 15th, 2017
Regulations

Skin whitening cream sales still boom in India despite rules against ads deriding darker skin

Skin whitening is a controversial topic the world over, in some Asian cultures it is even a norm, but in India, while it is big business for brands, the context behind the idolization of fairness remains fraught with tension.

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